The Art of Reading People


Much of life is about how we get on with other people. We move through life more effectively if we are able to connect and communicate well. Of course, all this would be a lot easier if everyone else was like us, right?

Reading People is a highly practical system for quickly determining the type of person you’re engaging with and how to get the best out of that interaction. You will discover methods to communicate with people in ways that they will respond to positively and just as importantly, how to avoid pointless misunderstandings.

This is a powerful way to deeply understand yourself, to become aware of some of your blind spots and also to celebrate your innate strengths.

Reading People is also a template to understand the dynamics of a team, in terms of exposing the patterns that different types of people naturally adopt when they interact with other types. It’s also a potent method of communicating with your clients in easy and effective ways, by speaking to them in their language.


Totally bespoke, highly interactive, warm-hearted, thought provoking and wickedly funny. John Cremer’s keynotes bring to life the different people types which feature in his book, The Art of Reading People. 

The keynote is customised to the audience, in terms of delegate numbers, cultural references, nationality and perspective, making it universally accessible and applicable.

John delivers keynotes on the subject of Reading People on every continent through a scheduled programme of tours. If you are interested in booking John for a keynote or a tour, please contact us as soon as possible so we can check availbility.

A half-day workshop is a perfect introduction to the Art of Reading People. The session is entertaining, light-hearted and yet manages to press a few buttons. You’ll have lots of “A-ha” moments as you start to realise exactly who you’re surrounded by, and why they say and do the things they do! Fascinating, revealing, intriguing and will have you thinking for weeks and months. Book now, laugh and cry as you uncover your true organisation!

A full, 6-hour workshop gives you everything from the half-day session plus plenty of time to take in the theories and start applying the model to yourself, your co-workers and your teams. By the end of the day you’ll be able to map the different types onto your people and work out the implications for your and your organisation. Find out more and book now.

The Masterclass is the supreme practitioners package which will leave you being able to apply the Reading People process for yourself with a high level of confidence. Keep this option for your top teams who want to get even more competitive advantage! Book in stealth. Don’t tell anyone.

Buy The Art of Reading People here.

This book is hot off the press and contains the blueprint to really understanding how to:
– Read other people like a book within seconds
– Speak to them using the language they’ll respond to
– Avoid pointless conflict and misundertanding
– Create new possibilities in all relationships
– Enjoy a fresh view of yourself and others

If one book can change your perception of your place in society, and how to get things done, this is it.

Buy now

For more information or to book a session, contact John Cremer directly.

Book a session


  • It is rare, perhaps unique, for us to give a standing ovation to any speaker. The session you gave us was outstanding, full of fun and laughter, great for bonding, and will bring learning at many levels.

    Brian Chernett, CEO
    The Academy For Chief Executives
  • Our practice event was a great success. John created a safe environment that allowed people to feel comfortable with putting themselves forwards. Delegates were surprised at how funny they could be and the more we got it wrong the funnier it became. Throughout the session we related the skills that were being learnt back to our workplace. Overall this was an extremely successful event.

    James Yearsley, Partner
  • I was amazed at what my people got out of the session. It was great fun, very stimulating and gave people fresh insights into what they were capable of as well as helping to recognize diverse approaches and styles in the group

    David Parry-Jones, General Manager Enterprise Partner Group
  • I have known John Cremer for several years now, and he is one of the most creative and inspiring Academy for Chief Executives speakers that it has been my privilege to work with. His workshop on improvisation is simply awesome, and the learning and opportunity for growth by participating in this session is enormous. This is a man with rare and unusual talent, and any chief executive should engage him as part of their overall management development process

    Joe Adams, Chairman
    Academy for Chief Executives Group 11
  • Absolutely brilliant! The improv comedy show complete with improvised songs that the Maydays did at our annual conference was pure genius – I’m really not sure how they do it, but they certainly do! They had even the grumpiest of our delegates in stitches.

    David Babbs, Head of Capacity Building
    Friends Of The Earth
  • Thanks for your workshop today as part of the National Tourism Management Institute Conference. You fulfilled my objectives of breaking the mould of a normal conference workshop superbly. What you managed to achieve, just in one hour, will continue to affect the participants for a very long time. It is clear from the feedback that the session turned out to be the most stimulating, thought provoking and effective of the whole conference. I very much hope that we have the opportunity work together again in the future

    Martin Peters, Chief Executive
    Leicestershire Promotions Limited
  • John’s team building work through improvisation was very effective in breaking down barriers and allowing the whole team to get to know each far more. John provided us with some interesting challenges and great fun. There was a lot of laughter, which was a good result and seen as a real success across the whole team – although we won’t be tempted to give up our day jobs any time soon!

    Anne Stevens, Vice President Human Resources, Copper and Diamonds and Minerals
    Rio Tinto Plc
  • John’s Improv day was one of the most enjoyable and rewarding days I’ve ever had in a work environment. Whilst it was a few hours of complete fun, the business and personal messages beneath it were very powerful. We all came away with a significant improvement in our instant creativity

    Neale Harrison, Category Group Director
    Reckitt Benckiser
  • Thank you once more for bringing both fun and learning into our recent training programmes with your improvisation work. Everyone loved the improv sessions and the feedback has been great. Your sessions achieved many things, amongst them; creativity, fun, spontaneity, trust and above all a great way to team build! The group experienced each other in new ways they could not imagine possible. They surprised and delighted each other, which was just wonderful. We look forward to inviting you back.

    Connie Phillips, Director of Training and Development
    Weber Shandwick PR
  • As a facilitator, John brings a powerfully positive presence and deep level of facilitation skills. He is extremely enabling and supportive whilst at the same time encouraging people to extend their capacity and take risks in conversation. His ability to get people to sidestep anxiety and just jump into doing things is very impressive indeed; he creates a constructive and playful climate which is very enabling. His last piece of work with us in our strategy days made a significant difference to the working climate of the group and enabled us to have deeper and more productive conversations after his session

    Anne Owen, Director


Back to Top